About Us

Open Today! Sales: 9am-6pm Call us at: 309-354-3894

Welcome to O'Brien Toyota of Peoria

Welcome to Peoria Toyota and thank you for shopping with us today. Peoria Toyota has served our community since 1980 and we have a long history of superior sales and service customer satisfaction and giving back to our community. We are excited to help you find the car of your dreams and want to make your experience with us Truly Exceptional.

Jack Pearl
John P. “Jack” Pearl (Founder) Family-owned Pearl Automotive has provided quality new and pre-owned automobiles to Central Illinois for over 35 years. Jack Pearl founded this world-class organization in 1980 on the principle of offering only the most reliable cars and helping consumers maintain their investments through top-of-the-line parts and service. Pearl Automotive has grown over the years and now includes Lexus of Peoria, Peoria Toyota, and Autohaus of Peoria (Audi Peoria, Volkswagen of Peoria, Porsche of Peoria, & Mercedes-Benz).

Moving forward, the Pearl Automotive organization will evolve and grow on its experience providing excellence in the industry through quality products and first-class service. Pearl Automotive associates are passionate about their craft, averaging more than 15 years in their positions. We envision a strong outlook for the future of our dealerships, with increased opportunity to serve central Illinois through innovative offerings and unsurpassed customer service. In our 35 years of dedication to the industry, we have illustrated a commitment to growth and plan to continue expanding through acquisitions of dealerships and personnel to meet the increasing needs of our customers.

Toyota President’s Award

Each year, Toyota Motor Sales recognizes its top Toyota dealerships with the coveted President’s Award. It’s one of the highest honors that a car dealer can receive from Toyota, and is only awarded to those that have demonstrated a commitment to maintaining Toyota’s high standards for customer satisfaction. Peoria Toyota’s staff and leadership is proud that our dealership has been recognized with this award, a tribute to excellent customer relations in sales and service. We are proud to have received the Toyota President’s Award for the 7th Year in a Row 2011-2017!.


3 Flat Screen TVs, Complimentary beverages and snacks, Business lounge, Toyota boutique, Clean, spacious facilities, Newly remodeled children’s playroom, Free WiFi, Fast, while-you-wait service, Extended weekday hours, Saturday service and parts hours, loaner vehicles, most major credit cards accepted!

We are located at 7401 N Allen Rd, Peoria, IL, 61614 and invite you to stop by and enjoy our state-of-the-art facilities.

Pearl Cafe

Come shop in one of the finest dealerships around and relax in our newly remodeled Pearl Cafe! Our cafe provides complimentary coffee, cappuccino, espresso, water, tea, latte, soda, fresh-baked cookies and other refreshments!


Dealer Info

Phone Numbers:Sales Hours:
  • Mon, Wed - Thu9:00 AM - 8:00 PM
  • Tue, Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 3:00 PM
  • SunClosed

Community Involvment

Peoria Toyota and Pearl Automotive are proud to give back to our community. Proud sponsors of:

  • Peoria Notre Dame
  • American Red Cross
  • Heart of IL United Way
  • Toys For Tots
  • St. Jude Childrens Research
  • Boys & Girls Club of Pekin
  • Tee Off For Hope
  • WD Boyce Council / Boy Scouts of America
  • Family House
  • Children’s Home Foundation
  • BRPF Bryder Cup / Bryon Reisch Paralysis Foundation
  • Junior Achievement
  • Maui Jim Annual Charity Golf Classic
  • Manual High School Summer Sports Camp
  • Heights For Habitat
  • PIMA Event Silver Sponsorship
  • Peoria Public Schools Foundation Golf Outing
  • St. Jude Golf Classic
  • Peoria Notre Dame – Sponsorship of Volleyball Super Fan Night
  • Progressive Business Group – Valentines Ball Sponsorship
  • Peoria Youth Hockey Assoc. Sponsorship
  • ACOG Annual Meeting Sponsorship
  • North Carolina Association of Realtors Sponsorship – Regional Conference
  • Real Estate One Charitable Foundation – Hole Sponsorship for Special
  • Olympics Tournament
  • Fair Housing Center of Metropolitan Detroit – Sponsorship of Leadership
  • Awards Reception
  • NSPE – Sponsorship of Annual meeting
  • ASCE – OPAL Platinum Sponsorship
  • Honor Board Award Ceremony – Peoria County Sheriffs Office
  • Progressive Business Group – Golf Business Sponsor
  • ASTD – HOI Gold Sponsor Employee Learning Conference
  • Easter Seals
  • TriCounty Urban League – Sponsorship of Golf Benefit Tournament
  • ReMax International
  • Keller Williams
  • ALS Annual Golf Outing – with Pearl Carroll
  • Peoria County Bar Association – Sponsorship of Service to Your Community & Your Profession seminar
  • Peoria Heights Policeman’s Benevolent – Sponsorship of Fund Raiser
  • RC Race Management – Sponsorship of Peoria Heights Half Marathon/Relay
  • Childrens Hospital of Illiinois
  • WTVP Auction
  • Sigma Phi Epsilon – Donation
  • Catholic Charities
  • Susan Komen Race For The Cure
  • American Kidney Fund
  • Prostate Cancer Foundation
  • South Side Mission
  • USO
  • The Salvation Army
  • Maryland Association of Realtors – Sponsorship of Annual Convention
  • Louisville Bar Association – Sponsorship Member Appreciation Fair
  • Peoria County Bar Association – Sponsorship of Annual Strides For Justice
  • Jackson Family Benefit
  • Peoria Holy Family
  • Coles Ball
  • Heights Half Marathon
  • Tee It Up For The Troops
  • Illinois Walking Horse Association


Giving Back

Peoria Toyota has a special tradition of giving back to our community during the holiday season. Watch our videos below and see how we pay it forward! A special thank you to all our customers. We could not give back to our community without your support.

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7401 N Allen Rd • Peoria, IL 61614

Get Directions

Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

O'Brien Toyota of Peoria

7401 N Allen Rd Peoria, IL

Phone: 309-354-3894



Phone: 309-693-7000

7401 N Allen Rd Peoria, IL


Phone: 309-354-3894

7401 N Allen Rd Peoria, IL


Phone: 309-518-9223

7401 N Allen Rd Peoria, IL
40.777898 -89.6324693
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O'Brien Toyota of Peoria
O'Brien Toyota of Peoria
7401 N Allen Rd
Peoria, IL, 61614 US
O'Brien Toyota of Peoria 40.777898, -89.6324693.